The World Is Obsessed With Antioxidants In Skincare – And For Good Reason

The World Is Obsessed With Antioxidants In Skincare – And For Good Reason
Have you ever wondered why skincare experts rave about antioxidants? If you're puzzled by what these skin saviours actually do, you're not alone. Today, we’re diving deep into the world of antioxidants to reveal how these powerful ingredients protect, rejuvenate, and enhance our skin, using our best-selling oil serum, Golden Hour Glow, as a prime example of how these powerful ingredients work to protect and rejuvenate your skin.

So, what are antioxidants?


So glad you asked. Antioxidants are celebrated as the heroic defenders of skin health. They work by neutralising free radicals and donating one of their own electrons to end the electron-stealing reaction. The beauty of antioxidants lies in their ability to lose an electron without becoming free radicals themselves, thus breaking the chain of oxidative stress.


What, what? What are free radicals?

To understand the significance of antioxidants, we need to understand free radicals. Imagine free radicals as unstable atoms roaming in your body, looking to bond with other atoms, resulting in damage to cells, proteins, and DNA.


These are generated both internally through natural biological processes and externally through pollution, UV exposure, and unhealthy lifestyles. The skin damage they cause can accelerate ageing, creating wrinkles, dullness, and uneven skin tone. Essentially, they suck, and antioxidants are a powerful form of defence against them.


Why are antioxidants a big deal for your skin?

Antioxidants are vital for maintaining skin's appearance and health in several ways.


Firstly, they protect against environmental damage. By neutralising free radicals, antioxidants help protect the skin from the harmful effects of UV radiation and pollutants, which can accelerate ageing and damage the skin.


They can also reduce inflammation. Many antioxidants have anti-inflammatory
properties, which can reduce redness and puffiness. Less inflammation allows the skin to repair itself and correct visible damage more effectively.

Antioxidants have skin repair and anti-ageing benefits as they can stimulate the skin's healing processes and promote collagen production, which helps plump the skin and reduce the appearance of fine lines and wrinkles. Regularly using antioxidants can also brighten the skin, improve texture, and deliver a more even-toned complexion.


Pretty impressive, right?! Wait till you meet Golden Hour Glow

We don’t mean to play favourites, but when it comes to serums that work hard for your skin, it doesn’t get much better than Golden Hour Glow. Golden Hour Glow isn’t just another skincare product; it’s a specially formulated serum that contains not one, but ten powerful antioxidants, each chosen for their unique benefits to the skin. 
Here’s how these antioxidants help keep your skin vibrant and healthy:
Jojoba Seed Oil: This oil is deeply hydrating and helps to reinforce the skin's natural barrier, preventing moisture loss.

Camellia Oil: Known for its ability to soften and moisturise the skin, it also provides essential fatty acids and antioxidants that protect against environmental damage.

Evening Primrose Oil: Excellent for tackling dryness and irritation, it supports skin's elasticity and helps address fine lines.

Rosehip Oil: Rich in Vitamins C and A, it promotes skin regeneration and boosts overall radiance.

Pomegranate Seed Oil: Valued for its regenerative and reparative properties, it helps renew skin cells and improve resilience.

Seabuckthorn Berry Fruit Extract: This extract is laden with nutrients, including Vitamins C and E, which promote skin hydration and elasticity.

Raspberry Seed Oil: It shields the skin from free radical damage whilst antiinflammatory benefits soothe irritated skin.

Co-enzyme Q10: This enzyme helps improve skin’s elasticity and visibly reduces fine lines and wrinkles.

Rosemary Leaf Extract: Beyond its soothing effects, it has natural antiseptic properties, which help improve skin complexion and texture.

Tocopherol (Vitamin E): A powerful moisturiser and antioxidant, it helps neutralise oxidative stress, which is a significant cause of premature ageing in the skin.

Incorporating Golden Hour Glow into your routine is straightforward. Apply a few
drops of the serum twice daily after cleansing and before moisturising. This simple step boosts your skin’s defence against daily environmental stressors while enhancing repair and renewal processes, making your skin appear healthier and more youthful.


By understanding and utilising the benefits of antioxidants through products like
Golden Hour Glow, you’re providing your skin with essential tools to combat damage, ensuring a healthier, more radiant complexion.


Try Golden Hour Glow for yourself by
clicking here to learn more.